{"id":4844,"date":"2020-05-06T14:43:38","date_gmt":"2020-05-06T14:43:38","guid":{"rendered":"https:\/\/ogorek.com\/?p=4844"},"modified":"2021-04-19T17:35:14","modified_gmt":"2021-04-19T17:35:14","slug":"buying-a-relationship-instead-of-a-service","status":"publish","type":"post","link":"https:\/\/ogorek.com\/2020\/05\/06\/buying-a-relationship-instead-of-a-service\/","title":{"rendered":"Buying a Relationship Instead of a Service"},"content":{"rendered":"
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It should come as no surprise that when looking to engage a financial planning firm, you are buying a service. Buying a relationship, however, may be the wiser choice for you.<\/p>\n

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In this post we will attempt to explain the difference between a service and a relationship, and why the latter may be the best way to go for you. What you buy, of course, is largely up to you. In our experience, most prospective clients don\u2019t know what they are looking for when they embark on interviewing financial planning firms.<\/p>\n

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The first sign that you may be unclear on what you want, is you choose to interview 4-5 firms with the hope that \u201cyou\u2019ll know it when you see it.\u201d A drawback to this approach is that fatigue often settles in, and you choose the last firm you interviewed.<\/p>\n

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Another sign of indecision is price sensitivity. Pricing is tangible, quality of advice and judgment are more difficult qualities to discern. Don\u2019t get me wrong, pricing and value are important. However, when seeking medical care, few of us look for the lowest cost provider. Rather, we look for experience, empathy, and smarts.<\/p>\n

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So what is the difference between a service and relationship? In short, a service is transactional, whereas a relationship is ongoing. Some examples of a service may be:<\/p>\n